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Posts Tagged ‘MIPTV’

Volcanic Connections

April 24, 2010 Leave a comment

After spending four days at MIPTV 2010, a volcano in Iceland with a tongue-twisting name has inevitably become the most dominant thought in the minds of the 11,000+ delegates. Most of them probably accompanied thoughts of volcanos with four letter expletives, yet the Icelandic eruptions have further reenforced how connected we, and our world, have become.

Borders are increasingly meaningless. A single volcano, helped by jet streams and wind directions, disabled not only aircraft but the flow of daily life for millions of people in tens of countries. Our economic connections are deeply rooted and transcend geographic borders or pre-conceived ideas of national boundaries.

Technological connections are increasingly personal. My trek back home took more than 24 hours across three countries, but I was never alone. My smartphone kept me connected like never before. While I did make some voice calls, the connections were mostly forged through access to various groups of friends, colleagues, and complete strangers. I was interacting with my friends on Facebook, being helped by colleagues back in the office over Messenger, taking advice from strangers over Twitter, and finding out about the plight of countless others through the comments on news sites. Sure I used my phone to check the status of airports, find flights, reserve taxis and book hotels, but the ability to stay connected to friends, family and colleagues was by far the most powerful of its capabilities.

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MIPTV Theme 3: Trans-media Storytelling

April 24, 2010 Leave a comment

Facebook, twitter, mobile phones and the web are increasingly becoming part of the stories that television once told exclusively. Whether this manifests itself in games that call you to give you clues or TV shows that extended into online clips and episodes, the trend is rapidly evolving with many experimenting with different media. Trans-media story telling was the key theme in Tim Kring’s (the creator of Heroes) keynote and a common theme for several sessions.

For TV producers, this means a rethinking of the creative and production process to consider multiple platforms for the story at the development stage of the process and not after shooting is done. This requires new skills within the production team, new commercial relationships with advertisers to support off-screen content, and new marketing tools to engage viewers.

Trans-media story telling promises to turn the passive audience of TV into an engaged audience.

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MIPTV Theme 2: 3D

April 24, 2010 Leave a comment

It was evident during MIPTV that 3D has passed the hype stage and several companies are now committing funding to develop content for the format. Most notably, Sky has been experimenting with various genres in 3D (including a ballet) and will expand the content of its 3D channel in the UK beyond sports later in the year. The government of Singapore is establishing a dedicated fund to invest in 3D content. The expectation is that the adoption of 3D TV sets will take less time than HD. I hope this forecast is realised. At ADMC, we are hoping to be able to bring 3D EPL matches to audiences in the 2010/11 season.

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MIPTV Theme 1: “The Connected Audience”

April 24, 2010 Leave a comment

You would have been forgiven if, in the first fifteen minutes of Kevin Slavin’s MIPTV session, you wondered whether you had strayed into a psychology and biology seminar. The CEO of gaming company Area/Code spent a considerable amount of time discussing the human brain’s functions and in particular, “limbic resonance“. It was an in-depth look at the science that explains why people are in effect social mammals who want to gather and share experiences. The “connected audience” was a theme that ran through much of MIP’s sessions. Examples of how TV and social media are melding included live tweets appearing below the broadcast of President Obama’s inauguration as well as special episodes of MTV’s “The Hills” which superimposed viewer comments onto the scenes and characters on the screen. Area/Code also explored multi-platform gaming, with one example being web players tracking real sharks with GPS transmitters attached to them. Along with the technological convergence of viewing devices, this trend promises to recreate the social satisfaction of sharing a viewing or gaming experience with others.

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