Posts Tagged ‘3D’

MIPTV Theme 2: 3D

April 24, 2010 Leave a comment

It was evident during MIPTV that 3D has passed the hype stage and several companies are now committing funding to develop content for the format. Most notably, Sky has been experimenting with various genres in 3D (including a ballet) and will expand the content of its 3D channel in the UK beyond sports later in the year. The government of Singapore is establishing a dedicated fund to invest in 3D content. The expectation is that the adoption of 3D TV sets will take less time than HD. I hope this forecast is realised. At ADMC, we are hoping to be able to bring 3D EPL matches to audiences in the 2010/11 season.

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April 6, 2010 Leave a comment

Walk into any department store in Seoul, and the latest televisions being promoted are the 3D sets. With price points around $5500, one can easily anticipate 3D TV prices will be within the reach of mass audiences over the coming 12 months. Most 3D content on display right now is from demo discs but with ESPN and Sky both announcing 3D channel plans, it is only a matter of time before compelling content is being broadcast. You do still have to wear glasses, but you forget about them quickly. 3D is a great differentiator and those who take advantage of it early will benefit. We are hoping to be able to bring 3D English Premier League matches to the region at year end and I can’t wait to see that happen.

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