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Archive for the ‘National Geographic’ Category

Sheikh Zayed Grand Mosque

March 28, 2010 Leave a comment

On Friday the 26th of March, National Geographic Abu Dhabi broadcast a program about the construction of the Sheikh Zayed Grand Mosque. This is a modest but very important beginning for showcasing content about our region not only on the National Geographic Abu Dhabi channel, but also on the network of National Geographic channels around the world and in more than 20 languages. These channels reach millions of homes and for some viewers, this may be the first positive information they get about the Middle East. There are plans for more programming to be produced locally and covering various countries around the region so stay tuned.

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National Geographic

March 19, 2010 Leave a comment

I was recently in Washington DC to attend the National Geographic Programming and Marketing Conference. The Nat Geo organisation, spanning the Society, channels, magazine, and other ancillary businesses is certainly facing the same challenges that all media companies are: how to address the changing consumer behaviour that is fargmenting content consumption across multiple platforms. However, Nat Geo has two advantages: a strong sense of mission (protect the planet and educate people about it) that underlies everything they do, and a unified common brand that consistently sets the standard for quality across print, TV and online platforms. Stay tuned for great new multi-platform programming on National geographic Abu Dhabi as well as online and in the magazine.