Home > Uncategorized > Make it personal, or don’t bother

Make it personal, or don’t bother

January 10, 2011 Leave a comment Go to comments

The end of the year always brings on a flood of the dreaded “personalized” season’s greetings. I am sure you are familiar with this phenomenon: without warning, an email arrives from a company you have had a business with (or one that would like to do business with your company) with the following format:

“To: blank [bcc’s aplenty]

Dear [Mail Merge Name Inserted Here, hopefully they get your first name right],

Jpeg image [something with a tree or the word Happy]

Email Signature “

What is the point? Other than proving the sender’s mailing program knows how to pick up all names in their address book and send a generic image, there really is no benefit to receiving this type of email. People who do this should think twice about their motives. If their intention is to reconnect with someone or show appreciation for a client, they totally miss the point by sending a cold impersonal automaton of a message.

If you don’t have time to write a couple of words and make the message personal, then don’t bother.

Categories: Uncategorized
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