Home > Technology > UAE’s Blackberry Ban – The World is Ending, or Is it?

UAE’s Blackberry Ban – The World is Ending, or Is it?

Today “UAE” appeared on twitter’s global trends list. Normally, this would be a good thing; a sign that the region is featuring in the global consciousness. However, in this case it was for a negative reason: the ban on Blackberries announced by the TRA.

Countless people have weighed in on the decision itself, so there is no need to do so again. However, there are some lessons to learn and conclusions to be drawn.

The first is that news can now travel faster than any PR effort can, and with less context the further from the source. Twitter’s 140 characters are the extreme of this: a complex argument reduced to a few words retweeted endlessly out of context with no explanation for the helpless souls who read them halfway around the world.

The second is that people have forgotten (or perhaps they are so young they never remembered in the first place) that the stone age man was not equipped with a blackberry. To read the reactions, which are usually preceeded by expressions of horror (OMGs were in great abundance), you would think the world will end on October 11th. Yes, technology is a great enabler and tools like the Blackberry make our life easier in many ways. But we can live without them if we have to, and we can substitute them with other technologies. We underestimate our ability to adapt and change at times and have become too attached to our comfort zones. A shake and jolt every now and then can only do some good.

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