Home > content > MIPTV Theme 3: Trans-media Storytelling

MIPTV Theme 3: Trans-media Storytelling

Facebook, twitter, mobile phones and the web are increasingly becoming part of the stories that television once told exclusively. Whether this manifests itself in games that call you to give you clues or TV shows that extended into online clips and episodes, the trend is rapidly evolving with many experimenting with different media. Trans-media story telling was the key theme in Tim Kring’s (the creator of Heroes) keynote and a common theme for several sessions.

For TV producers, this means a rethinking of the creative and production process to consider multiple platforms for the story at the development stage of the process and not after shooting is done. This requires new skills within the production team, new commercial relationships with advertisers to support off-screen content, and new marketing tools to engage viewers.

Trans-media story telling promises to turn the passive audience of TV into an engaged audience.

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