Home > content > MIPTV Theme 1: “The Connected Audience”

MIPTV Theme 1: “The Connected Audience”

You would have been forgiven if, in the first fifteen minutes of Kevin Slavin’s MIPTV session, you wondered whether you had strayed into a psychology and biology seminar. The CEO of gaming company Area/Code spent a considerable amount of time discussing the human brain’s functions and in particular, “limbic resonance“. It was an in-depth look at the science that explains why people are in effect social mammals who want to gather and share experiences. The “connected audience” was a theme that ran through much of MIP’s sessions. Examples of how TV and social media are melding included live tweets appearing below the broadcast of President Obama’s inauguration as well as special episodes of MTV’s “The Hills” which superimposed viewer comments onto the scenes and characters on the screen. Area/Code also explored multi-platform gaming, with one example being web players tracking real sharks with GPS transmitters attached to them. Along with the technological convergence of viewing devices, this trend promises to recreate the social satisfaction of sharing a viewing or gaming experience with others.

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