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Walk into any department store in Seoul, and the latest televisions being promoted are the 3D sets. With price points around $5500, one can easily anticipate 3D TV prices will be within the reach of mass audiences over the coming 12 months. Most 3D content on display right now is from demo discs but with ESPN and Sky both announcing 3D channel plans, it is only a matter of time before compelling content is being broadcast. You do still have to wear glasses, but you forget about them quickly. 3D is a great differentiator and those who take advantage of it early will benefit. We are hoping to be able to bring 3D English Premier League matches to the region at year end and I can’t wait to see that happen.

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