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National Geographic

I was recently in Washington DC to attend the National Geographic Programming and Marketing Conference. The Nat Geo organisation, spanning the Society, channels, magazine, and other ancillary businesses is certainly facing the same challenges that all media companies are: how to address the changing consumer behaviour that is fargmenting content consumption across multiple platforms. However, Nat Geo has two advantages: a strong sense of mission (protect the planet and educate people about it) that underlies everything they do, and a unified common brand that consistently sets the standard for quality across print, TV and online platforms. Stay tuned for great new multi-platform programming on National geographic Abu Dhabi as well as online and in the magazine.

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