Drama has proven time and time again that it attracts audiences, and with that in mind, ADMC launched the Abu Dhabi Drama channel on April 4th. It is an interesting foray for us in the direction of thematic (non-sport) television and we’ll be monitoring it closely. The channel, in addition to offering a continuous menu of dramas, has a no-commercial break policy (during episodes) and back-to-back double episodes that will allow fans to see an entire series in two weeks.
Posts Tagged ‘launch’
April 5, 2010 Leave a comment